Facebook Mirror

CNN Money just featured an article on Max Levchin who is the CEO & Founder of Slide.  According to their website, “Slide lets you use photos and other digital content to publish and discover the people and things that matter to you.”  They are also the creators of such Facebook applications as FunWall, Slideshows, and Top Friends.  The basis of the article talks about how Slide’s Widgets may be the next generation banner advertisements.  “…some very serious people believe that Slide and its “widgets” could be the answer to a problem that everybody in the business of selling ads on the Internet, including mighty Google (GOOG, Fortune 500), has been experiencing of late.”  I do believe that we will start to begin seeing more “widget” based advertisements, but I don’t know if I would go as far as to say that these Widgets will be next generation advertising.  I also fail to see how these widgets get such a high valuation.  Clearly they plan to make money through the advertising, but I think the end of the article sums it up best, “Despite all that, turning Slide into a multibillion-dollar company won’t be easy, even with a half-billion-dollar head start.”